About Us
The Beginning of GREYFITZ
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GREYFITZ was founded by ROHIT KAWALE and co-founded by PRIYANKA PARVAT in Nagpur, India driven by a passion for fashion that blends minimalism with bold self-expression. What started as a small idea—a desire to create high-quality, versatile clothing that speaks confidence—has now grown into a movement. From sketching designs in a small studio to launching a brand that resonates with trendsetters and go-getters worldwide, GREYFITZ is more than just clothing; it’s a lifestyle.
Our Philosophy
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At GREYFITZ, we believe that style should be effortless, yet powerful. Every piece is crafted for those who embrace individuality, break boundaries, and move through life with confidence. We design with versatility in mind—outfits that transition seamlessly from day to night, casual to statement, all while staying true to our signature aesthetic.
Sustainability & Ethical Fashion
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We know that fashion has an impact, and we’re committed to making it a positive one. GREYFITZ focuses on responsible sourcing, ethical production, and sustainable practices, ensuring that style doesn’t come at the cost of the planet. We carefully select materials that are high-quality and durable, reducing waste and creating timeless pieces meant to last.
The GREYFITZ Community
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GREYFITZ is more than a brand—it’s a culture, a mindset, a movement. Our designs are made for the creatives, the risk-takers, the ones who aren’t afraid to stand out. We collaborate with artists, designers, and influencers who share our vision of authenticity and innovation. More than just selling clothes, we aim to inspire confidence in every individual who wears GREYFITZ.
The Future of GREYFITZ
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What started in NAGPUR, INDIA is now expanding globally, and this is just the beginning. Our vision is to push the boundaries of fashion, introducing new collections, exploring new materials, and building a worldwide community of trendsetters. As we grow, our mission remains the same: to empower people through fashion that speaks for itself.
Join the GREYFITZ Movement
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We invite you to be part of our journey. Whether you’re rocking a GREYFITZ piece on the streets, sharing your style on social media, or simply living life unapologetically, you’re part of something bigger.